In a groundbreaking move that blends fashion and technology, Lacoste, the French luxury brand, has announced its Web3 initiative. This bold project aims to immerse fashionistas and Web3 enthusiasts alike in a unique digital experience. Lacoste Web3 promises to revolutionize the way people engage with the brand and provides a platform for creative expression.

Lacoste Web3 represents a significant step forward in the fashion industry's integration of Web3 technologies. By harnessing the power of blockchain and non-fungible tokens (NFTs), Lacoste promised to create an interactive and immersive gaming experience for its global community. This venture into the metaverse aligns perfectly with the brand's commitment to innovation and forward-thinking.

About a year ago, Lacoste presented the UNDW3 project. It was a collection of 11,212 NFT cards with a crocodile. Now lucky owners of such NFTs have the opportunity to link their crypto wallets to the new Lacoste Web3 platform. There they will be able to participate in different events like quests or discussions with Lacoste representatives.

Those who have the UNDW3 card, will be rewarded for their activity and the rarity of their NFTs will increase. This concept will influence the value of such tokens: the more rare an NFT card becomes, the more it adds in price.

Don’t miss our new articles!

Share on: